Pulverizadores Rocha’s presence at FIMA 2024, one of the largest agricultural machinery fairs in Southern Europe, marked an important moment in the company’s internationalization strategy. With a renovated stand, strong visitor turnout, and a reinforced portfolio of technological solutions, the participation’s outcome was clearly positive.

FIMA 2024 marked the brand’s return to strategic stages in agricultural mechanization. After a period of absence due to the pandemic, Rocha returned to Zaragoza with a strengthened image and a clear vision: to reinforce its leadership in the Iberian market and expand its presence in other European and African markets.

Cutting-edge Technology at the Service of Agriculture

The company presented several state-of-the-art technological solutions, with special emphasis on equipment equipped with ISOBUS systems, computers with load cells, and variable rate functionalities. These technologies, aligned with the principles of Agriculture 4.0, meet current demands for precision, efficiency, and sustainability in the sector.

Highlighted products included:

• The MITTOS DOURO mounted sprayer, with VRA WAATIC computer for application in mountain vineyards;

• The MITTOS RB EVO trailed sprayer, with 6-face boom and multifilar ISOBUS system;

• The INVERT CRONOS TDV, with vertical twin turbine;

• Solutions for large areas like the Prime Evo with hydraulic boom;

• The new range of NVS fan groups, with high performance and low energy consumption;

• Fertilizer distributors with sonar-based localization, namely the KC RD EVO 2000 with computer and load cells;

• And the latest range of shoot removers and pre-pruners, adapted to the reality of Portuguese and Spanish vineyards.

These solutions reflect Rocha’s continuous commitment to innovation, with a practical approach adapted to the real needs of field professionals.

Internationalization and Growth Strategy

Currently, exports represent about 40% of the company’s turnover, with Spain being one of the main external markets. The presence at FIMA reinforces Rocha’s desire to consolidate its leadership in the national market while carefully selecting new markets with growth potential.

Research, Development, and Digitalization

Rocha’s Research and Development (R&D) department has been continuously working on developing new technical solutions and strengthening the digitalization of products, with new features expected soon, both in functionalities and in the brand’s online presence.

Participation at FIMA also allowed the company to present some of these innovations firsthand to a demanding technical audience, reinforcing its role as a trusted partner for cooperatives, distributors, and agricultural companies with high standards.

A Commitment to Excellence

With over 75 years of history, Pulverizadores Rocha continues to stand out as a reference in the design and manufacture of sprayers, fertilizer distributors, and vineyard equipment. The combination of mechanical robustness, technological innovation, and close after-sales service remains the foundation of the brand’s success.

Participation at FIMA 2024 confirms this commitment to excellence, sector modernization, and building trusting relationships with key players in professional agriculture.