It started with the manufacturing of manual backpack sprayers, marketed under the Rocha brand. Innovation has been present from the beginning.

In the early days, spraying was done with equipment adapted for animal traction. This image reflects the ingenuity and dedication that marked the origins of our story.

This piece represents technological advancement and the company’s emergence as a symbol of national industry serving agriculture.

This model symbolizes the brand’s commitment to innovation and robustness, reinforcing, even then, Rocha’s position as a reference in the sprayer industry in Portugal.

The arrival of tractors transformed agriculture, and Rocha kept pace with this evolution through innovation, close customer relations, and solutions that met the new challenges.

The company entered a new phase of management and, within a business culture that combines tradition with modernization, became more dynamic and competitive.

Expansion of production capacity and installation of a new manufacturing unit.

Start of the rotomolding activity: a pioneering step toward in-house production of tanks and technical components in polyethylene, reinforcing Rocha’s autonomy and capacity for innovation.

Start of a new business area with the launch of the fertilizer spreader range, reinforcing Rocha’s position as one of the leading players in agricultural mechanization in Portugal.

Transformation of Rocha into a Public Limited Company: a milestone in the professionalization of management and the consolidation of the corporate structure.

Rocha was recognized as a PME Excelência (SME Excellence) company under the FINCRESCE program, in acknowledgment of the quality of its performance and risk profile. An award that accompanied the company over several years, reinforcing its credibility and strength in the sector.

Start of a new business area with the production of pruning equipment range, reinforcing Rocha’s diversification strategy, commitment to innovation, and close relationship with its customers in the agricultural sector.

The new construction, which included two warehouses totaling 7,800 m², aimed to improve the quality of employees’ work and equip Rocha with state-of-the-art equipment. With these new areas added to the existing ones, the company now has a total of 13,500 m², strengthening its operational capacity.

The Lean methodology results from an integration of methods and tools developed in the 1990s in the industrial sector, particularly in the automotive industry. The Lean Production System focuses on eliminating/reducing activities that do not add value and generate waste and costs for the company.

In partnership with INESC TEC, Rocha developed an autonomous sprayer robot for mountain vineyards. This technology helps reduce pesticide use and promotes more efficient and sustainable agriculture.

Pulverizadores Rocha, S.A. received an honourable mention from AICEP, being one of two companies nominated for the Best Exporting SME award, in recognition of its excellent performance in international markets.

A new management team: youth, boldness, knowledge, and experience combined to strengthen Rocha’s innovation and solidity.

Another step toward innovation and closer relationships with our clients.
The new My Rocha portal is a platform designed to simplify access to services, products, and technical support.
Together, we continue building the future of crop protection.