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Innovation in Focus at Agroglobal: Pulverizadores Rocha's Vision
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Innovation in Focus at Agroglobal

Pulverizadores Rocha's Vision

Innovation in Focus at Agroglobal

Agroglobal has become one of the reference events for agricultural professionals in Portugal. More than a product showcase, it is a strategic meeting point where the challenges of modern agriculture are discussed, trends are shared, and technological solutions with direct impact in the field are promoted. Pulverizadores Rocha’s presence at this edition reaffirmed its commitment to innovation and direct contact with farmers.

Agroglobal at CNEMA: A New Stage for the Fair
The latest edition of Agroglobal marked a significant shift with the event taking place at CNEMA, in Santarém. For Pulverizadores Rocha, this transition was an opportunity to reinforce its presence, benefiting from the central location and new logistical conditions. The turnout of visitors and exhibitors was very positive, reflecting the fair's relevance as a platform for technological innovation in the sector.

New Equipment for Large and Specialized Crops
Rocha stood out for launching new equipment aimed at both large-scale and specialized crops. For the former, it introduced the new Prime EVO generation, equipped with the BRU EVO boom – a strong, fully galvanized boom with unprecedented levels of flexibility and efficiency. Features like section-by-section shut-off, nozzle protection, and spring suspension provided greater precision and adaptability in the field.

For specialized crops such as vineyards, olive groves, almond groves, and orchards, innovation came through solutions like the INVERT CRONOS TDV, a trailed machine with a double vertical turbine, developed especially for high-trained plantations and narrow rows. For more demanding terrain, like the Douro terraces, the MITTOS DOURO stood out, a pneumatic solution effective in covering the outer face of terraces. The MITTOS RB EVO, with 6-face boom and ISOBUS technology, completed the range, combining precision tech with mechanical robustness.

Agriculture 4.0 Technology: The Revolution Continues
Rocha's strong investment in Agriculture 4.0 was one of the highlights of the fair. Integration of ISOBUS systems, BRAVO 400 with prescription maps, and VRA (variable rate application) showed how the brand is prepared for the demands of precision agriculture.

The BRAVO 350 with sonar, which automatically adjusts application according to the tractor’s speed in intermittent work mode, reinforces the commitment to efficiency and sustainability. This technology helps reduce waste, optimize resources, and ensure more consistent application tailored to crop needs.

Fertilizer distributors also benefited from innovation: the sonar-based locator system and KC QD models for narrow-row crops were designed for greater precision and versatility in complex operations.

A Close Vision of the Sector, Focused on the Future
Pulverizadores Rocha’s presence at Agroglobal highlighted the importance of direct contact with farmers, technicians, and sector partners. These interactions are crucial for identifying trends, listening to real needs, and anticipating solutions. Once again, the fair proved to be a privileged space for this constructive dialogue.

Besides product presentation, Rocha took the opportunity to reinforce its strategic vision: innovation as a concrete response to the challenges of modern agriculture, including labor shortages, sustainability demands, and the need for growing productivity with lower environmental impact.

Preparing Today the Field of Tomorrow
Participation in Agroglobal clearly reinforced the brand's identity: close to professionals, aware of sector challenges, and committed to technological innovation. The fair had a very positive outcome, not only for contacts made and field demonstrations but also for confirming that the brand continues to meet the needs of an evolving sector.

Pulverizadores Rocha will continue to invest in digitalization, automation, and operational efficiency of its equipment, remaining a reliable partner for farmers seeking robust technological solutions for the future.

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